MENA’s Leading Fashion Brand Adorns Its Commerce with Magento 2

From time to time Magento has proved its unmatched expertise in serving brands with digital commerce solutions to enhance their presence and expand their market. Recently we utilized the power of Magento to serve one of the MENA region’s leading apparel designer Femi9. Having stores across UAE, Bahrain, Egypt, and Syria, selling its wide collection of casual, occasional wear, formal and semi-formal clothing for women.

Despite having a tremendous presence through brick and mortar stores since 1999, the brand wanted to expand its business with an enhanced online presence.

Adopting Innovation to Boost User Experience

The brand did have an online presence with OpenCart. Having said this, they were acquainted about the wonders of using technology. However, the need had been to understand the right technology and implementing it in the right manner. They were seeking to have an unbiased digital presence and hence their quest landed at Magento 2 Enterprise Edition.

Adopting The Power of Magento 2 Commerce

Though there was an option to migrate but the decision makers at FAD International (Parent company) wanted to have a new start. Hence, the team decided to move ahead with key takeaways from the past.

The online store is designed and developed with Magento 2 Commerce ensuring a seamless experience for the visitors and ease in the buying process. Being into the apparel industry, the team had to design the interface in a way that the wide range of products can be placed flawlessly. Key integrations like mega menu implementation, elastic search, IP-based currency switching, product inventory, and price alerts, MailChimp, etc. added to the blend of ease in overall store experience.

While working on the client requirements, the team kept a close eye on the industry, target audience, geographical expectation, brand value, and prevailing competition. The entire modus operandi revolved around bridging the gap between their current platform and the future their business needed.
“Magento and Krish didn’t just help us boost our mobile traffic by taking it to whopping 94% of overall footfall, the average load time of our online store decreased by 200%, making it further responsive and friendly. It indeed worked wonders for us.” said one of the senior officials from the brand Femi9.

Before Signing Off

The online store for Femi9 is undoubtedly a result of research and analysis. It is an unmatched mixture of features that make a secure and intriguing online store to lure the target audience. If you are seeking to Expand or Create a digital identity for your fashion brand, Let our commerce experts help you with their industry expertise – Get in Touch.

fashion brands in middle eastfemi9magentoMagento 2MENAMiddle East

As Head - Digital Marketing, Zenul leads the marketing and branding at Krish. He brings with him an in-depth understanding of the evolving digital ecosystem and has a proven expertise and experience in strategic planning, market and competition analysis, creating and implementing client-centered, lead-gen and brand marketing campaigns. He has a heart for technology innovation and has been a keynote speaker on various platforms.

Top 3 Things to Look Forward to While Attending MagentoLive 2019!

17 October, 2019 MagentoLive 2019 – one of the most sought-after Magento experience is just around the corner! With over 2000 eCommerce evangelists, leading brands and merchants, this event is surely going to turn big! Scheduled for 22nd and 23rd October 2019, MagentoLive Europe 2019 will bring to you 80+ insightful sessions on diversified topics ranging from enhancing your store’s performance to Magento 2 migration – delivered by some of the most brilliant brains in the eCommerce industry. If you haven’t registered for the event yet, now is the time to secure your spot! To spice up your excitement, here are top 3 things you can look forward to – while attending MagentoLive 2019: 1). Hear from Adobe & Magento Leadership: At MagentoLive, you will get to see and hear from, the brilliant minds behind Adobe & Magento. They will be unveiling the latest breakthroughs happening in and around the digital commerce stratosphere – and the trends following Magento. Apart from that, you will get to experience keynotes and sessions on various topics ranging from commerce best practices to running strategic marketing campaigns. With that being said, the sessions are going to be the first thing you should be looking forward to, while attending #MLEU 2019. 2). Get Your Hands-on Cutting-edge Magento & Adobe Products: For the first time ever, MagentoLive is bringing ‘Hands-on Labs’ experience to Europe. This is where you can polish your craftsmanship with Magento & Adobe products. You will get to learn new strategies for streamlining your business, enhance and optimize critical business processes and much more through live training sessions at the venue. Starting from things you need to know about local development for Magento Commerce Cloud to increasing your customer base and revenues through Amazon Sales Channel in Magento – you will be exposed to pragmatic topics which will help you take your artistry with Magento several notches above ordinary. 3). Network, Collaborate & Mingle-up with Magento Tribe: Getting along with like-minded people is a whole new ball game! At #MLEU, you will be exposed to your tribe – with whom you can exchange ideas, share valuable insights and build your network. Throughout the event, you will get ample of opportunities to meet and interact with leading experts of the world of eCommerce and Magento – to get answers of all the questions that are on your way to experiencing boundless commerce. Cherry on Top: Get Your Store Scanned At Zero Cost from Magento Mavens at #MLEU 2k19 Being an Enterprise Magento Solution Partner, we’re not only attending but also sponsoring this mega-event. Our experts will be available at the venue to help participants decipher their eCommerce riddle. You can schedule an appointment with them – and they will be happy to help you turn your eCommerce vision into a clickable reality. What’s more, you can also avail a no cost store audit – and get accurate report of threats looming over your store so that you can act before it’s too late!